Management institutes in India have been increased many folds in the last decade. It is also the need for a growing Indian and World business scenario.
Management institutes in the cities are comparatively in a comfortable position as compared to those in rural areas. Rural Institutes are witnessing many differences and challenges while dealing in management education. The major issues observed are:
The majority of student’s crowd admitting for an MBA in rural institutes is facing the major challenge of the English language for written and oral communication. Many of them have completed their graduation in vernacular languages like Marathi. They don’t have the English vocabulary and they even lack the proper knowledge of English grammar essential for framing the sentences. So they are not able to express the concepts even though they understand it.
The management teachers put their full efforts to improve their English vocabulary as well as to deliver the contents of all management subjects as per the curriculum. The teachers even make them understand the subject contents but students fail to reproduce in the examinations as they lack English communication.
Many parents of students residing in rural areas are having a farming background and some of them have other small businesses. Due to this, they are not able to pay the college fees.
Few of them, who are from affluent class send their children to take admission to institutes located in cities with higher fees. Thus, recovery of tuition fees is another important challenge for the rural management institutes.
Many of the students are not habitual of attending the lectures while doing their graduation, therefore, they don’t have the capacity or mindset to attend the lectures that too in English or even in mixed languages for the whole day.
Some of them are even not so serious about attending the classes giving some trivial reasons.
Lack of Confidence
Since the majority of students are weak in English communication they also lack confidence while participating in the subject discussions or even in various activities organized for them.
Lack of Vision and Goal
Most of the students don’t have a clear goal or vision for pursuing management education. They only assume that they will get a white-collar job with handsome pay.
Some of them are even not prepared to put in efforts for the self-development necessary in the challenging business world. They don’t want to do hard work but expect the luxury lifestyle after the management degree. They lack the vision of getting an opportunity to enter the business world and further exploring the job market.
Institutes attempt to bring many companies for campus recruitments but many students are not able to perform in the aptitude, group discussion, and personal interview rounds.
Even if some are able to crack the interviews, they don’t join the companies due to higher expectations or some undue reasons.
Many of the parents of the girl students either don’t allow them to do jobs or else simply get them to marry.
It is also a challenge for the rural institutes to bring the companies because recruiters don’t have time to travel all the way from city to rural areas for conducting the interviews. Some of them also have a mindset that they might not get the expected stuff from the rural institutes.
All the above-mentioned facts result in a lack of admissions in the rural institutes.
Even most of the parents from the middle or rich class have a mentality that if they send their children to pursue a management degree from the urban colleges, they will surely get a good job and a handsome salary too. This results in another challenge of getting students for the admissions.
Rural institutes also lack in marketing their work due to a shortage of funds as compared to urban institutes.
Barring some of the parameters which may vary depending on location or other situational factors, these challenges affect the development of many institutes located in the rural areas of India.
Despite all this, some institutes, who are able to recognize these challenges are even finding the solutions to overcome these challenges to empower the student community through quality education and other measures.
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Dr. Abhay Bora
Prof. and Head of MBA Department at SNJB’s College of Engineering
Part of the Guinness Book of World Records for conducting the ‘World Diabetes Day-Global Walkathon.