smartivity review

Smartivity Review


Smartivity Labs is changing the legacy toys and games industry by designing and developing physical, Augmented Reality enabled and internet-connected activities based S.T.E.M. learning toys for 3-12-year-old children.

It founded by a team of three IIT-Delhi alumni and a media professional. They currently offer thirteen S.T.E.M. learning activity boxes (for 4 to 12-year-olds) and Smartivity EDGE, India’s first augmented reality enabled 3D colouring sheets (for 3-year-olds)

Smartivity Activity Boxes: Do-It-Yourself kits that are designed to help children understand fundamental scientific and real-world topics, and their application in real life, through play and interaction. The boxes contain all the elements required to build the project made from high quality compressed wood, along with richly illustrated and easy-to-understand instructions. The instruction booklet explains the concepts that are applied in the project and an Activity Sheet recommends further activities that the child can do with their parents.

Smartivity EDGE has redefined colouring sheets for the children of the digital age. Once coloured, the sheets will be scanned using the free Smartivity EDGE app on a tablet or a phone to launch the augmented reality experience. The characters coloured by the child come to life in 3D in the very colours that the child has used to paint them! It also allows children to interact with these characters at the tap of a button.

Important Details

Categories Apps, E-Learning, EdTech, 
Education, Internet, Software
Headquarters Regions Asia-Pacific (APAC)
Sub-Organization of 
Founded DateJan 1, 2015
Founders Apoorv Gupta, Ashwini Kumar, 
Ashwini Kumar, Rajat Jain, Rajat Jain, 
Tushar A Amin
Operating Status Active
Number of Employees 11-50
IPO Status Private
Company TypeFor-Profit
Facebook View on Facebook
LinkedIn View on LinkedIn
Twitter View on Twitter
Contact Email
Phone Number +918130949966

Funding Rounds

Smartivity has raised a total of $3.3M in funding over 4 rounds. Their latest funding was raised on May 24, 2018, from a Venture – Series Unknown round.

Major Services provided by Smartivity

S.T.E.M Learning DIY Projects

Based on the Theory of Successful Intelligence, every Smartivity S.T.E.(A).M. Kit enhances Creative, Practical and Analytical Intelligence of a child and prepares them for success in real life. Each kit is designed around a core scientific principle.

AR Magic Coloring

Smartivity AR Magic Colouring Sheets add a digital learning dimension to children’s beloved traditional coloring activity. Our patented technology brings characters colored by children to life in all their brilliance. The interactive games and quizzes integrated into their FREE Augmented Reality app also ensure that children learn about different subjects while playing.

AR Magic Jigsaw Puzzles

Smartivity AR Magic Jigsaw Puzzles make children’s beloved traditional puzzle-solving activity even more fun. Once a child solves a jigsaw puzzle, the characters on the puzzle come to life in high-quality 3D when the puzzle is scanned through our proprietary Augmented Reality App. Children can interact with these characters and make them move. Quizzes, games and interactive features extend the engagement and add to the learning quotient of the experience.

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Latest News About Smartivity

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