West Bengal Govt Lays Emphasis On Creating Village Entrepreneurs

Enterprenuership

For providing marketing linkage of Self Help Group (SHG) products, state SHG and Self West Bengal Empowerment Minister Sadhan Pande said that the government is opening counters in different towns as one-stop shops

The government of West Bengal yesterday, June 6, 2019, laid emphasis on the culture of creating entrepreneurs in the village stating that it will result in the creation of jobs at the grass root level.

For providing marketing linkage of Self Help Group (SHG) products, state SHG, and Self Empowerment Minister Sadhan Pande said that the government is opening counters in different towns as one-stop shops which will allow entrepreneurs to market their products directly to buyers.

“The government is stressing on creating employment opportunities within villages,” says Sadhan Pande.

He further said, “Schemes such as Muktidhara, Swami Vivekananda Swanirbhar Karmasansthan Prakalpa have been devised to promote entrepreneurship.”

The minister said the government is providing subsidy up to 30 percent on loans provided to SHG members.

Objectives Of The Two Major Schemes

Muktidhara scheme’s objective: To create and maintain the sustainable livelihood of SHG members by training them and helping them getting bank loans.

Swami Vivekananda Swanirbhar Karmasansthan Prakalpa scheme’s objective: to envisages generation of self-employment through the promotion of tiny scale units of production, manufacturing, trade, service or any other sector.

State Labour Secretary S Suresh Kumar mentioned about the Samajik Surakshaya Yojana Scheme where beneficiaries through a small monthly contribution of Rs 25 can get various social benefits.

“The SHGs need to diversify their products from handicrafts towards items of daily consumption such as horticulture, animal husbandry, and fishery. The government can make microfinance a more attractive source of funds if it can subsidize the interest rate on loans provided to MFIs,” said State Chairman of the Association of Microfinance Institutions AK Maity.

(Source – India Today)

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