The ‘Start your Edupreneurial Journey’ campaign has been launched by EuroKids to encourage budding entrepreneurs to take up an early childhood education franchise
EuroKids’ ‘Start your Edu-Preneurial Journey with EuroKids’ campaign is a digital campaign created by LS Digital in collaboration with We The People Films.
The campaign was conceived to re-emphasize that anyone, irrespective of their current career or field, can become an edu-preneurs by partnering with EuroKids. For the last 21 years, EuroKids has actively encouraged women to Start and Run their own successful preschool businesses. As a result, more than 80 per cent of EuroKids franchise partners are women entrepreneurs.
Speaking about the campaign, Dr Anita Madan, Head-Curriculum Development, EuroKids, said, “At EuroKids, we understand the most formative years are from birth to 6 years. The most critical period sets the stage for a child’s growth and learning trajectory. As numerous research studies state, 90 per cent of brain development occurs in the first few years of life, and toddlers must be provided with quality early childhood education that can significantly benefit them for their future. With this mission in mind, we would like to encourage and invite passionate edu-preneurs who have the vision to drive a change to join us in the journey to nurture young children across the country and be a part of a $1 billion lucrative preschool market, which is growing at a rapid rate of 16 per cent annually.”