Foreign University Brands can Improve the Quality of Higher Education in India. The New Education Policy (NEP), 2020 made a significant change in the education arena when it paved the way for international institutions to establish campuses in the country. Many countries have been compelled by shifts in the world’s market economy to accept foreign sources in various ways. International Branch Campuses (IBCs) exemplify the notion of global education and provide a platform for innovation. Pranav Gupta Ashoka University Founder states, “Prior to the NEP, stringent government policy was the principal constraint on the capacity to collaborate creatively with Indian partners. If you look at the NEP from a wide perspective, it’s really just India waving its flag and declaring its intention to create one of the top higher education sectors in the world.”