No more Himalayan blunders, please

No more Himalayan blunders, please

The government’s insistence on ill-suited projects in the Himalayas is inexplicable, given the raft of reports — some by its own experts — that have warned of disastrous outcomes of such pursuits. After the 2013 flash floods in Uttarakhand almost completely washed away the Phata Byung project in the upper reaches of the mountains, the […]

Political carnival, fest of democracy

Political carnival, fest of democracy

The world’s largest festival of electoral democracy begins today. Close to a billion people will exercise their franchise in seven phases over the next month and a half. Today, 1,625 candidates are seeking a mandate from 102 constituencies across 21 states: Among the big states, Tamil Nadu will elect all its 39 MPs in this […]

Generative AI In Learning: How Can It Help?

Generative AI In L&D: How Can AI Help In Learning?

Generative AI In L&D Have you ever wondered how Artificial Intelligence (AI) can revolutionize the way we learn? Well, look no further because generative AI in learning is here to do just that. This groundbreaking technology uses algorithms and data to create customized and interactive learning experiences for individuals. It’s like having a personal tutor […]

Customer Profiling: Find The Detective In You

Customer Profiling: Find The FBI Agent In You

How To Do Customer Profiling Like A Pro In the world of marketing strategies, one truth reigns supreme: knowing your customers inside out is the holy grail. It’s like a detective meticulously dissecting a case, piecing together clues, and deciphering motives. And just like attempting to solve a complex crime without profiling is like stumbling […]

Neuromarketing In eCommerce: Strategies For Education And L&D

Harnessing The Power Of Neuromarketing In eCommerce: Strategies For Education And L&D

Neuromarketing Techniques For eCommerce Businesses are transforming their understanding of and ability to influence customer behavior via the fascinating intersection of neuroscience and marketing known as neuromarketing. This cutting-edge science explores the human brain in great detail to identify the unconscious forces that influence consumer decisions. It provides priceless insights that conventional market research techniques […]

Key Drivers Of Employee Engagement: The Complete Guide

Key Drivers Of Employee Engagement: The Complete Guide

What Is The Significance Of Employee Engagement Drivers? Engagement refers to the emotional devotion one person has to their job, caring about their personal and corporate goals. Monetary incentives and physical rewards aren’t always enough, and organizations must utilize various drivers of employee engagement. Only 23% of professionals are engaged at work, while nearly 6 […]

Creating Bingeable Content: Tips – eLearning Industry

4 Tips For Creating Bingeable Content

Good Content Leads To Great Learner Engagement As the highest-grossing tour of all time, there’s a lot that can be learned from Taylor Swift’s The Eras Tour. The Wall Street Journal called it one of the most technically ambitious productions of the twenty-first century. There’s no doubt some things must have gone wrong behind the […]

In Tamil Nadu, a clash of visions

In Tamil Nadu, a clash of visions

Tamil Nadu, the only large state to vote in a single day on April 19, the opening phase of the 2024 general elections, is significant for multiple reasons. One, it is the largest South Indian state in terms of Lok Sabha seats (39). Two, it is a state where regional parties hold sway even in […]

India is the bright spot in sluggish economy

India is the bright spot in sluggish economy

The April edition of IMF’s World Economic Outlook (WEO) shows that the global economy has done better in the year than how the Fund expected it to do. Has the world managed a soft landing from the back-to-back shocks of the pandemic, war in Europe, and monetary tightening to rein in inflation? The tone and […]