Good Content Leads To Great Learner Engagement
As the highest-grossing tour of all time, there’s a lot that can be learned from Taylor Swift’s The Eras Tour. The Wall Street Journal called it one of the most technically ambitious productions of the twenty-first century. There’s no doubt some things must have gone wrong behind the scenes, but based on the critical acclaim the tour received, enough things went very right. And while I’m not suggesting that you attempt the same level of technical ambition, stretching beyond your comfort zone just a little to risk a new strategy for creating bingeable content might be worth the reward.
The Eras Tour presented an immersive journey, celebrating Taylor Swift’s unwavering dedication to authenticity, expertly honing the craft of storytelling, fostering a nurturing community spirit among “Swifties”, delivering emotionally intelligent performances, and harnessing the power of data to curate the perfect set list for fans. Having absorbed the vibes of this mental play list, let’s embark on the task of harnessing Taylor Swift’s creative brilliance to craft compelling content that would captivate audiences, potentially even causing servers to falter under the weight of demand—assuming, of course, that attending work required employees to purchase tickets.
Top Tips You Can Use When Creating Bingeable Content
Speak Now Before Your Learners Disengage
Don’t procrastinate until the opportunity slips away or until conditions seem ideal. Extensive research and data analysis have already outlined precisely what holds paramount significance for the forthcoming workforce and delineated how they can be most effectively nurtured in their educational endeavors. It’s imperative to harness the resources available and commence the development of captivating learning materials without delay. Remarkably, the only tool truly indispensable for initiating this endeavor is likely already in your possession: your smartphone. With it, the potential to create compelling learning experiences is at your fingertips, waiting to be unlocked.
By seizing the moment and diving into content creation now, you’re embarking on a journey of continuous improvement that promises significant dividends in the future. A year from now, you’re likely to marvel at the strides you’ve made in enhancing the caliber of your content and elevating learner engagement. The investment of time and effort today will undoubtedly yield fruitful outcomes tomorrow, positioning you at the forefront of innovative educational practices and fostering a dynamic learning environment that resonates with learners on a profound level.
Deliver Value Beyond Your Learner’s Wildest Dreams In Bite-Sized Portions
Don’t bury your lead or try to cram too much information into one video. Instead, tell a simple, focused story that lasts 15-60 seconds and immediately highlights the value that the learner will gain from watching the video. We like to break down our magic formula into three main parts:
- Hook
This is your opportunity to stop the scroll. Your hook should be attention-grabbing and make people want to watch your video. - Content
Your content should be informative, engaging, and easy to understand. - Call To Action (CTA)
Your CTA should be clear and concise, so learners know exactly what to do after they watch your video.
When It Comes To Being Camera Shy, Shake It Off, And Be Yourself
Authenticity is your greatest asset when it comes to creating bingeable video content that connects with your audience. Sure, it can feel awkward to stick a camera in your face, but the more you do it, the easier it will get. Adopt a three-minute ritual before you press record. To slow down your heart rate and calm your nerves, try taking a few slow, deep breaths. The best thing about the camera is that it’s mistake-friendly. You’re going to be chopping up your video anyway, so don’t stress if you have to do a few takes. Bloopers usually make the best content anyway.
Mastermind Your Learner’s Journey From Day One
The Era Tour’s success hinged on its ability to fully immerse you in world-building from before the attendees even walked through the venue doors. Similarly, bingeable learning content has the power to reach employees before they walk through the door for their first day, guide them as they navigate their new role, and support them as they advance their career.
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