IIM Indore-NASMEI’s Summer Marketing Conference in July End

Indian Institute of Management (IIM) Indore is hosting the 2017 IIM Indore-NASMEI Summer Marketing Conference on July 27-29, 2017. This is in collaboration with North American Society for Marketing Education in India (NASMEI).

The theme of the conference is to focus on identifying ways of enriching customer values through unique product offerings supported by strong branding. According to a statement from IIM Indore, “The conference would witness three informative workshops by the field experts giving insights on networking and research.”

Three Types of Workshops

1. First workshop would be conducted by Professor Manoj Agarwal, Binghamton University, USA, on the topic-Networking with NASMEI.

2. Second workshop would be on the topic-The Art of Publication. It will be conducted by Professor Raji Srinivasan, McCombs School of Business, Texas University, USA.

3. Third workshop of the conference would focus on teaching and research, on the topic-Teaching with Cases. it will be conducted by Professor Philip Charles Zerrillo, Singapore Management University.

‘This year’s conference theme is to focus on identifying ways of enriching customer values. This will be done through unique-product offerings supported by strong branding. The theme focuses on the belief that significant advances in technology and communications, facilitated by social media, in recent years have greatly contributed to making experience delivery to consumers easier,” asserted Professor Abhishek Mishra. He is a Faculty at IIM Indore and Conference’s Convener.

Two-Level Conference

A) First day of the conference will feature three parallel workshops

B) Second and the third day of the event will witness various keynote speeches, panel discussions and paper presentations

The selected abstracts from the conference will have an opportunity to publish their full papers in a conference special issue. The best three papers would also receive cash prizes, said the statement from the B-School.

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