Marketing automation is a software that automatically sends emails or email campaigns to customers and prospects. It basically follows the customer from the journey of signing up for a newsletter, making a purchase, or sharing an email. Business to customer automation helps in increasing leads into conversion and then ultimately generating revenues and it has been proven that it boost sales and productivity while streamlining marketing professionals’ day-to-day workloads.
B2C Marketing Automation is considered to be the accelerator of growth for EdTech, a discussion held byIndia Internet and Mobile Association and Netcore Solutions at Westin Gurgaon .The main aim for the discussion was to focus on the recent trends of the Edtech sector with interactions on various other issues of the EdTech industry.
The main aim of the discussion is to focus on the marketing trends in the EdTech sector with interactions with the various other issues of the EdTech industry
EdTech industry
EdTechstartups sectors is a massive technological growth sector now. It is the second largest e-learning market in the world with the estimated eight-fold increase to USD 1.96 billion, and a user base of 9.6 million is by 2021 as per a KPMG report. Edutech companies is now bridging the gap between the market and students/professionals by enabling them to learn at their own pace , providing career counselling , information on scholarships, job orientations, talent assessments, and placement opportunities. ROI is also becoming an important metric to gauge customer experience and stickiness of the brand itself. Edutech brands need to achieve an omni channel marketing automation & analytics platform through hyper-personalization of consumer experiences.
Chief Innovation Officer of Netcore Solutions, VeerChand Bothra said that EdTech companies, who are at the initial stage are compelled to invest in the data architecture and data layer so that they can start capturing customer data and then build customer data platform out of it around individual customer profile and also create segmentation and personas out of that which will allow to analyse the market and the personas. While discussing the issues of EdTech sector, Vishnu Dutt, CEO of Fliplearn Education mentioned that online products with more human interactions will sell more. He also added that penetration of 3G and 4G network has led to more diversion of the audience towards online learning.
Shobhit Bhatnagar, Co-founder, and CEO of GradeUp said that customers are developing trust on online teaching. He said that students are more motivated to learn online rather than offline. Upneet Grover, Founder of GetMyUni shared his insights on a collection of student data. He said that collecting data and then making the students reach the right organization is the most difficult task. Divesh Kamboj, Head of IT at Sharda University mentioned that their university is using AI data and analytics. He said that AI is an important driver in the EdTech sector.
